Radiohead anunció el lanzamiento de su nuevo álbum, In Rainbows.
El mismo puede pre-ordenarse online a través de su página oficial (
www.radiohead.com) en dos versiones:
- Una caja que contiene un CD, dos vinilos de 12", otro CD con canciones adicionales, fotografías y arte gráfico, booklets con aún más imágenes y las letras de las canciones.
- La posibilidad de descargar el álbum completo a partir del próximo 10 de Octubre ... pagando el precio que te parezca apropiado.
Las canciones que aparecerán en el 7º álbum de Radiohead son:
CD 1 y Vinilo:
15 Step
Bodysnatchers
Nude
Weird fishes / Arpeggi
All I need
Faust arp
Reckoner
House of Cards
Jigsaw falling into place
Videotape
CD 2 y vinilo:
MK1
Down is the new up
Go slowly
MK2
Last flowers
Up on the ladder
Bangers and mash
4 minute warning
Como información adicional y para que no se desesperen quienes no puedan hacer la compra en estas primeras horas: la caja con los discos es "made to order". Esto quiere decir que se fabricarán de acuerdo a la cantidad de órdenes que se reciban de aquí en adelante, no son de edición limitada.
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Nota: "Como Radiohead destruyó los sellos discográficos"(La publico en su idioma original, en un rato la traduzco al español para los que no sepan ingles, esta muy interesante) Fuente: Telegraph Blogs
How Radiohead killed the record labels
The announcement in the early hours of this morning of the imminent arrival of In Rainbows, the seventh Radiohead album, is hugely exciting for the band's millions of fans.
Potentially though it's even bigger news for the music industry. Released in ten days time, the album is available as a digital download for whatever price you want to pay. Radiohead may have done irreparable damage to the industry's traditional business model.
Here's why:
1. Radiohead don't have a record label
Unless the band have signed to a new label and kept it very quiet, they are now free agents. This means they get to keep the recordings they make and all of the profits from selling them.
Industry observers have often pointed out that the internet allows artists to sell their music direct to the public. Prince has been doing it for years.
The difference is that despite Prince's potency as a live performer, he is long past his peak as a recording artist. Radiohead remain one of the most influential acts working today. It's not hard to imagine young bands asking themselves 'Radiohead don't have a label, why should we?'.
The benefits of being on a label - cash up-front to record your songs plus marketing clout - come at a heavy price to the artist. The internet has made the second of those redundant already and it may be able to replace the first pretty soon.
It's possible that only the biggest artists will dare to strike out on their own. However, that could cause greater problems. The industry will be forced to offer better deals to successful artists or risk losing them. Either way, it's a blow to the label's bottom line.
2. The giveaway
If you want, you can pay as little as 45p for the new Radiohead album. That's the credit card handling fee. The album will cost you nothing.
Suddenly 'piracy' looks irrelevant. Why waste time scouring filesharing networks for a copy of the album when you can get it faster and in guaranteed quality from the band themselves. In return, you add yourselves to their mailing list, something that could create extra value for the band later on.
Those who still choose to use a filesharing network are simply saving the band the effort of trying to forge a deeper connection. Meanwhile the music spreads anyway.
Can this work for smaller bands? Absolutely. Giving the music away drives demand for live shows, merchandise and subsequent releases. Fans will want to pay you something (and it may well be more than the meagre royalty a label would pay) and freeloaders may become fans later.
3. The premium product
Alongside the free download of In Rainbows comes the 40 quid diskbox. Available in early December it contains two vinyl LPs, two CDs, a hardback book, photos and more. With no label to pay and no shop taking a cut (Radiohead sell through their own store) the band makes far more profit on these sets than they would if sold through a label.
The sets are made to order so there's no need for the band to finance them upfront. The pre-orders will pay for them.
Again it's easy to see this working for a smaller band. Build your fanbase, then tell them you're ready to record your album and take pre-orders. Use the money from the pre-orders to record and deliver the album.
4. The release date
The album is available on October 10. The boxed set comes in early December. Freed from the machinery of a label, Radiohead can move quickly (though, to be fair, who knows how long they've been planning this). This removes the risk of one of the big problems the internet brings to bands: album leaks.
Most big albums leak onto the internet a few weeks before release. Some are available months before release. They are most likely put there by people who work for record labels, recording studios and music stores and have access to early copies of the album. Radiohead's new business model removes the majority of those people from the equation.
5. The conclusion
None of the things Radiohead are doing with this is unique. All of them have been developed and used by other artists for quite some time. But this is Radiohead. When one of the world's biggest bands does something like this, it will get noticed and it will start people thinking.
Record labels survived for years on the value they added to the process. They made it possible for bands to make records and get them into the stores and then used their marketing weight to get those records played on the radio and featured in magazines. In the process they made enormous profits by overcharging fans and underpaying artists.
They no longer add any value to the process. In fact, they act as a barrier between fans and musicians. It's time to move them out of the way and Radiohead have just showed us how.
Shane Richmond.
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A pesar de haber desconcertado a sus fans dando pistas contradictorias acerca del estado de su nuevo material, Radiohead hizo un sorprendente anuncio a través de su página oficial: “Bueno, el nuevo álbum está terminado, y saldrá dentro de 10 días. Lo llamamos In Rainbows, ” posteó el guitarrista Jonny Greenwood.
Así, a partir del 10 de octubre, los fans podrán escucharlo obteniéndolo en formato discbox: un pack que incluye CD y vinilo del nuevo álbum más un segundo CD con temas adicionales, fotos y un librito con las letras de las canciones. Pero lo más innovador del asunto es que mientras que el discbox cuesta 40 libras, In Rainbows podrá ser descargado a través de la red (en
www.inrainbows.com) al precio que los fans consideren oportuno pagar (más un impuesto). La idea, que le otorga libertad a sus seguidores para cotizar su trabajo, constituye una buena estrategia para una banda que lucha constantemente contra la piratería.
Fuente: RollingStoneLa.com
